01
Photoshop
Design
Retouching, compositing and mockups
I’m a versatile graphic designer who turns ideas into brands people remember. I focus on clear concepts, strong visuals and careful execution.
From brand identities and packaging to layouts and interfaces, I take every project from the first sketch to the final file.
SKILLS
Skills &
capabilities
I design brands and the pieces that bring them to life: identities, packaging, layouts, interfaces and content. Every piece is built on clear hierarchy, strong typography and an idea that holds it together.
Brand identity95%
Graphic & editorial design90%
Packaging85%
UI/UX design80%
Illustration & motion75%
TECH SKILLS
Tools of
the trade.
The software behind the work: from the first sketch and the brand system to motion, 3D and the live website.
02
Illustrator
Design
Logos, brand marks and vector illustration
03
InDesign
Design
Brand guidelines, editorial and print layouts
04
After Effects
Motion & video
Logo animation and motion graphics
05
Premiere Pro
Motion & video
Video editing, production and post
06
Blender
3D
3D packaging, product renders and scenes
07
Figma
Web & UI
Interfaces, wireframes and prototypes
08
Adobe XD
Web & UI
Wireframes and clickable prototypes
09
Framer
Web & UI
Designing and launching websites
10
WordPress
Web & UI
Websites, themes and content management
PROCESS
My creative
design process.
Great design doesn’t need to be complicated. My process is built around understanding the idea, finding the right visual direction and taking care of every detail.
Discover & define
Every project starts with understanding the idea behind it: the business, the audience and what the design needs to achieve.
Explore & concept
I explore directions, references and sketches until I find a concept that feels distinctive and right for the project.
Design & refine
I turn the chosen concept into a polished system, refining type, color, layout and detail with each round of feedback.
Deliver & evolve
Final files ready for print, web and production, plus guidelines so the design keeps working as it grows.
EXPERIENCE
Working
experience
Over 8 years designing for agencies, in-house teams and my own clients in Venezuela and the United States, from first sketches to final delivery.
Senior Graphic Designer Lead
- Primary client contact, guiding projects from brief through design, production and delivery.
- Worked directly with the Creative Director and leadership on marketing, social media and brand strategies.
Expressions By Design2026Boise, United States
Freelance Graphic Designer
- Branding, packaging, UI/UX, web and social media work for clients across industries.
Independent2017 – Present
Senior Graphic Designer
- Delivered visual strategies and over 2,000 digital assets for local clients.
- Produced promotional videos and animations that lifted campaign engagement by an average of 20%.
Mad Man AgencySep 2021 – Jan 2023Caracas, Venezuela
Creative Director
- Managed 20+ clients and oversaw all creative operations.
- Led a team of designers, marketers and copywriters, and produced 400+ hours of video and visual content.
The Roof AgencyJan 2019 – Aug 2021Caracas, Venezuela
Junior Designer
- Designed 1,000+ digital assets that boosted client engagement and brand identity.
Bla!Bla! Marketing (now Estoesflag)Apr 2017 – Dec 2018Caracas, Venezuela